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Jo Malone re-launches White Tie & Tiara cologne
Sunday, June 6 2010

More beauty news from Jo Malone London! They're re-launching one of their most memorable summer fragrances. White Tie & Tiara first launched in 2008 (designed exclusively to support the Elton John AIDS Foundation).

The World of Jo Malone™ introduces White Tie & Tiara, a limited edition fragrance designed exclusively to support the Elton John AIDS Foundation. White Tie & Tiara is inspired by the beautiful 'White Scented Garden' at Sir Elton John and David Furnish’s Windsor home, and is named after the White Tie and Tiara Ball, held every June in the grounds.

Combining the scent of summer flowers with a sparkling infusion of fruit, this elegant fragrance blends delicate jasmine, orange blossom, and white violets with hints of pineapple, tangerine and bergamot. Designed at its inception to benefit the Elton John AIDS Foundation, White Tie & Tiara was initially unveiled at the Ball as a cologne and scented candle. Due to its popularity, the scent will now available at Jo Malone boutiques. Each purchase of White Tie & Tiara 2010 supports Jo Malone's donation of £150,000 to the Elton John AIDS Foundation, which has prioritised its key programmes in Cambodia and Malawi, helping over 25,000 children infected with the HIV virus or orphaned because of AIDS, as beneficiaries of this donation.

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