UK independent producer Whizz Kid Entertainment has joined forces with Elton John’s management company to develop and produce a 120-minute Television Special, celebrating Elton's 60th birthday.

Recorded live at Madison Square Garden, “ELTON JOHN NOW: 60 YEARS ON” will cover an exclusive one-off concert Sir Elton is due to perform on March 25, 2007. In front of a packed audience of celebrities and dedicated fans, Sir Elton will take the stage at Madison Square Garden for the 60th time on the eve of his 60th Birthday!

The two companies hold global rights to the event and will produce unique and exclusive content for television, broadband and mobile delivery. The companies have hired Zeal Television to handle all sales to international broadcasters and Big Picture to deliver all the digital content.

In the UK ITV has commissioned Whizz Kid to deliver a 90-minute Special which will air in primetime soon after the concert. The programme will cover the concert itself and also include exclusive behind-the-scenes access to Elton’s private birthday party the night before.

“This is a once in a life time event and we are honoured that Sir Elton has chosen us as partners” says Malcolm Gerrie, Chief Executive of Whizz Kid Entertainment. “Sir Elton is the greatest showman on earth and this will give us the opportunity to bring alive a full range of his pure classics in a monumental setting”.